Principal AI content designer

When Indeed started building LLM-powered products in 2023, I became the first UX content designer at the company fully dedicated to AI product development — and spent the next three years diving deep into prompt engineering, fine-tuning, seed data and dataset creation, evaluation rubric development, and LLM-as-judge development and evaluation. Not as experiments — as production work that drove 10%+ uplift on key metrics across multiple product surfaces.

I work at the intersection of content design and AI engineering. I don't just design content for AI products — I help build the systems that generate it, including agentic systems and conversational AI. My primary focus is single-turn LLM content, with cross-functional involvement in agentic workflows, agent skill design, conversation design, and emerging integration patterns like MCP (Model Context Protocol).

Before Indeed, I spent years building content practices in places that didn't have them yet. I was the first UX Content Strategist at Red Ventures on the Bankrate vertical, and the first content strategist at LPL Financial, where I grew and led a team of 10+ content designers. At Northwestern Mutual, I collaborated on the content design system and guidelines that shaped their digital products. I speak on LLM content design and generative AI at industry conferences and have been invited to speak to content design teams at Adobe and Netflix.

When I'm not designing AI systems, I write fiction! My debut novel, The 23rd Hero, was a 2025 Audie Award finalist and a 2024 Readers' Choice Award winner for Best Adult Novel. I've written for The New York Times, and my play Hypotheticals won the 2023 Epiphanies New Works Festival and premiered at Kith & Kin Theatre in 2024.

I mention this not as a footnote but because applying these narrative skills is exactly what makes this AI work interesting to me.